Turbo Business Tips Blog

3 Marketing Lessons You can Use in Your Business right Now!

One of the fundamental strategies I teach my Business Coaching Clients and Members is that in Marketing the key to success is to create great offers that really connect with your market and what is happening in their world.  I received an e-mail from a company that really understands this and is clearly planning ahead with their messages Play.com This banner for the e-mail show how you can use a number of strategies together to get a Big Jump in sales in just a 24 hour period.

Here are a few points you may want to take from it:

1) Great Headline that Gets Your attention especially as all consumers are focused on their first pay cheque at the end of January after overspending at Christmas.

2) Great Use of Scarcity as it's for a 24 hour only period as pay day can of course be on one day.

3) A Very Strong Clear call to action to get your moving from the e-mail to the web site.

As I often say the key to growing your business is to pay attention to what successful companies are doing and model it in your business. Play.com are a huge success and this type of marketing shows you why!

Clegg Unveils 'John Lewis Economy' Plan.....

I have just read Nick Clegg’s article on the News web site announcing his “John Lewis Economy” plan.  Although I can see a lot of negative response to the speech - I have to say, I think he is spot on.

Giving employees some “skin in the game” as Paul Avins (our Founder) would call it, is something we have always done in our own business’s. Weather it is a share in the returns of a particular product or in the Business itself. If someone puts in extra effort to help the Business win... they should share in the victory!

Having recently had a post Christmas spend up at John Lewis - I agree with Mr Clegg that there is a special magic in their Team, or Partners as they call them - and by the way, what a perfect description of the work force that is.  But I don’t think it’s only the fact that all the Staff have a stake in the Business that makes the difference, I think John Lewis do a number of things brilliantly which ends up giving their Customers a superior experience.

Years of portraying a strong and consistent Brand Identity now deliver a very clear message to the Market Place. We are High End - We stand for Quality - and We are fair and respectable. You know exactly what to expect when you walk through a door under the green striped logo! 

John Lewis invest heavily in training. Their product knowledge is always impressive, even down to the part time workers - not to mention the effort that they put on Customer Service training which I think is evident to all.

They are also known for promoting from within. Grow your own talent - what a great way to harness and keep all that experience that you have spent time and money imparting!

And finally for me....  their Carrot Cake - second to none in my opinion, and the only incentive to visit John Lewis whenever possible!

So for what it’s worth - I agree with Mr Clegg and his “John Lewis Economy” - and not just for Big Business, I think every Business Owner deserves to look and see what lessons and tips they could take from this successful giant.

Sue Avins

 

 

How bad do you want to be Successful...?

I just loved this video, not just for the impressive workout and demonstration of commitment that it shows but the Audio really hit a BIG note with me.

As somebody who has suffered serious Asthma attacks I can say that I know what it feels like to WANT to breath more than anything else. When you want success that Bad, you'll do whatever it takes to get it done.

 

Listen for yourself...

 

 

What are the Top Trends in the Business Coaching Industry in 2012?

Business Wealth Club Founder Paul Avins was recently interviewed by the Worlds leading Online Business Coaching & Training Website - MyCoachesCoach.com along with 4 top Industry Marketing Minds. 

In this Powerful 1 Hour Webinar Interview You'll learn:

- The 3 Main Skills you'll need to master as a Coach in 2012 to Grow your Business.

- The £1million Book Publishing Secrets Publishers don't want you to know.

- How to Define and Dominate your Target Niche to make BIG money in the next 12 months

- Why Business Growth Communities ARE the next big Lead Source.

- PLUS lots more powerful insights to help you Succeed...

 

 

Young Apprentice 2011 and the Winner is.......

So that’s it then, Lord Sugar has made his decision - the winner of The Young Apprentice 2011 is 16 year old Zara Brownless!

 

I must say - I wanted to give her the prize after the first episode. Right from the start her confidence and poise made her stand out of the crowd, and as Sir Alan kept saying throughout the series - she is extremely articulate with presentation skills any of us would be proud to have represent our Business.

For me, it was those presentation skills that finally got her over the finishing line ahead, as it does so often in Sales and Business.

The final task was to design an on-line game and make a viral video to market it. To be honest, I thought that James’s game “Crazy Cabinet” was far superior to Zara’s creation “Piggy Panic”.  But what James failed to do was really consider who he was selling his idea too.

The audience was made up of the great and good of the gaming world. People who make their living getting us all hooked on the latest Big Thing. What Zara did brilliantly was to paint a very vivid picture of all the multiple streams of income that could spin off from this one game concept. She talked about different levels of the game people could buy, toys, cartoons, books - you name it.  In other words - she talked to them in their language... Their Bottom Line.  As Paul would say “WITFM” What’s In It For Me? And they lapped it up. In every presentation or pitch that you do, don’t get so excited by your product or service that you forget to keep telling your prospects What’s In It For Them!

So Congratulations Zara from the Team at The Business Wealth Club and remember... You Get Paid on what you Get Done!

Sue Avins

 

 

 

 

 

 

 

 

 

 

 

Even Santa needs a break at Christmas......

Yes it's almost here and I wanted to take this opportunity to of course thank you for your continued support and readership over the last 12 months. Plus to wish You and all your Family and Friends a Very Happy Christmas from everybody on the BWC Team - but also to remind you that even Santa needs a rest and a holiday after a period of focused work :-)

So to help you get the most out of your Holiday this year here are a few tips:

 1) It's about Gratitude Not Getting - focus on the people and the things in your life you have to be grateful for, as there are many people in the world less fortunate than us.

2) Give the gift of your Full Attention - shut off your phone, social media and just BE with the people you love.

3) Give back to your Body - Sleep, eat well, take walks, slow down and enjoy....

4) Dare to DREAM big in 2012 and decide to Expand not Contract - create your Life on your terms!

5) Stop Blaming others (yes even the bankers) and take Full Responsability for your life, your results and relationships... decide to become a Victor Vs a Victim as we go into 2012.

6) Turn off the TV NEWS shows that tell you all the depressing stories you may have missed this year!

7) Recharge Your Batteries and get ready to Serve more customers  and clients than ever before - as the Economy needs great Leaders, Great Entrepreneurs and Great Givers more now than ever! Give from your Heart...

Wishing YOU an Amazing 2012 and we look forward to celebrating YOUR Suceesses in weeks to come...

It's Official - Oxford Member has the best Blog in the World! (For 24 Hours)

One of our Most creative members in the Oxford Club, Ayd Instone has just had his Blog voted the best in the world by Blogging software Word Press. 

They were so impressed with the quality of his content and idea's that they featured his Blog on the Word Press Home page for 24 hours resulting in over 6,000 new visitors to his website.

Check out Ayd's Blog:

Check out Ayd's Blog about what happened:

Yet again this just shows the power of the Expert Positioning strategies we teach our members and shows how givng away great value first, results in new leads.

Great job Ayd a fantastic Win!

So if you've not been harnessing the power of a Quality Blog in your business then perhaps 2012 is the year to start.

How to "WOW" more Customers and Win more Business......

In this short video Paul steps out from his Motor Industry Mastermind meeting to Show you a Very simple Strategy you can use in Your Business in 2012 to 'WOW" more customers and Win more Business...

 

 

Learn from the Master of Success - Mr Darren Hardy...(Without the 10 hour flight!)

As you may know I recently flew over to the US for the launch of The Experts Industry Association.

I often say that the quality and quantity of your Network determines the SIZE of your Net-worth and this event was packed with a whose who of top Experts and Internet marketers.

 

I was privileged to get to spend an hour with Success Editor & Owner Darren Hardy, Author of the New York Times best selling book - The Compound Effect. (Top BWC Book of the month this year).

 

The following day he proceeded to deliver a World Class 1 hour Keynote presentation that had my hand aching afterwards from all the pages of notes I took!! The good news is that they've released the FULL Presentation and you can watch it here on the blog below.

 

Get ready to get Inspired, Motivated and Fired up to take your life - To the Top!

 

 

Join Me and 4 of the Worlds top Business Coaches.....

I am REALLY excited to be getting involved with an amazing event in just over a weeks time to really help Business Coaches from all over the world take their business, and the businesses of clients they coach to the next level in 2012.

One of the Cool Parts is that my long time friend, and fellow Award Winning Business Coach & CEO of MyCoachesCoach.com, Eric Dombach is hosting these Amazing Interviews and they are totally Content Packed. 

Click Here to Register

Here's who's Speaking & Teaching...

1. Ben Croft  -- president of the World Business & Executive Coach Summit and 
owner of the global business and executive coach marketing consultancy, Modern Methods 
Marketing.  Croft's cutting-edge marketing campaigns have driven multiple millions in 
coaching sales.  Only in his late twenties, Ben has already achieved well beyond his 
years and is considered by many to be an industry game-changer.

2. Taki Moore -- the "MacGyver" of business coach marketing, Taki will show you how to 
turn quick, inexpensive marketing techniques into highly profitable results.

3. Spike Hummer -- author, speaker, entrepreneur, and thought-leading performance expert. His "10 Day Turnaround Technologies" have helped companies and individuals worldwide make quantum leaps 
in their business, financial, and personal success.

4. Paul Avins -- Europe's #1 business coach, author of two books, Business SOS & Secrets of the Wealth Accelerators, an International Speaker, and founder of The Business Wealth Club. He is also the Creator of the Turbo Business Growth System and has coaches his private clients to Profit & Sales increases of over $250 million - even during the Global Recession!

5. Darren Shirlaw -- founder of Shirlaws, one of the world's fastest-growing international  business coaching organizations, with over 100 coaches in the UK, US, and New Zealand.  Shirlaws focuses primarily on helping mid-tier companies increase profitability while managing growth.  His high-quality 
intellectual property and systems make him one of the most important business coaching 
thought leaders in the world!

Make Sure you register for this Amazing event, especially if you ARE a Business Coach or Consultant.

See You there.....