You have to admire the way Richard Branson moved into the F1 world this weekend and backed possibly the next big name in the sport?
Whatever happens going forward you can't put a price on the Positive PR the win in Melbourne generated for the Virgin brand and just shows that in these economic times you can leverage your band if you invest in a winning TEAM.
Well done to everybody involved especially Jenson Button and Ross Brawn. This will be a huge boost to the town of Brackley, which is just 5 mins up the road from our offices and will go on to become one of those great turn around stories of the year.
To read more from Richard's Blog go to http://entrepreneur.virgin.com/2009/03/30/f1-success-for-brawn-gp-virgin-at-melbourne/
I know I can't wait for the next race and I have a feeling there is a lot more to come from this story.
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