One of the fundamental strategies I teach my Business Coaching Clients and Members is that in Marketing the key to success is to create great offers that really connect with your market and what is happening in their world. I received an e-mail from a company that really understands this and is clearly planning ahead with their messages Play.com This banner for the e-mail show how you can use a number of strategies together to get a Big Jump in sales in just a 24 hour period.
Here are a few points you may want to take from it:
1) Great Headline that Gets Your attention especially as all consumers are focused on their first pay cheque at the end of January after overspending at Christmas.
2) Great Use of Scarcity as it's for a 24 hour only period as pay day can of course be on one day.
3) A Very Strong Clear call to action to get your moving from the e-mail to the web site.
As I often say the key to growing your business is to pay attention to what successful companies are doing and model it in your business. Play.com are a huge success and this type of marketing shows you why!
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